Prototype
Solutions

One platform. Every food business.

Feelthefood.ai is purpose-built for UK hospitality SMEs, food startups, cloud kitchens, FMCG and wellness brands — businesses that need integrated nutrition intelligence at a price they can afford.

Experience food

Independent restaurants & hospitality SMEs

Replace fragmented agencies, freelance copywriters and spreadsheet-based nutrition workflows with one platform that turns your menu into marketing, compliance and customer trust — instantly.

What you get

  • Limited marketing budgets and no in-house nutritionist
  • Pressure to meet FSA calorie-labelling and allergen rules
  • Slow content turnaround for Instagram, TikTok and delivery apps

What you get

  • AI menu digitisation

    Upload a PDF or photo of your menu and get a structured, editable digital menu in minutes.

  • Per-dish nutrition & allergens

    Automatic calorie, macro and 14-allergen breakdowns for every dish, aligned with UK FSA guidance.

  • Channel-ready marketing

    Generate captions, hero shots and short-form video scripts tailored to Instagram, TikTok and delivery platforms.

  • Smart reformulation

    See how swapping an ingredient affects calories, cost and customer health score before you change the menu.

Outcomes

  •   Cut content production time by up to 70%
  • Launch new dishes with compliant labelling on day one
  • Win trust with transparent, science-backed claims
Cloud kitchens

Cloud kitchens & multi-brand operators

Operate many virtual brands and delivery menus from a single control room. Reformulate based on real sales × nutrition data and push updates to every channel in one click.

The challenge

  • Managing dozens of SKUs across multiple delivery platforms
  • Inconsistent nutrition data between brands and aggregators
  • Reformulating fast without losing margin or customer loyalty

What you get

  • Multi-brand dashboard

    Manage all virtual brands, kitchens and menus from one unified workspace.

  • Aggregator exports

    One-click sync to Deliveroo, UberEats and Just Eat — including images, descriptions and modifiers.

  • Sales × nutrition insights

    See which dishes drive revenue, which drive health scores, and which do both.

  • Reformulation simulator

    Model ingredient swaps against margin, calories and customer demand before rolling out.

Outcomes

  • Launch new virtual brands in days, not weeks
  • Reduce menu-management overhead across platforms
  • Improve unit economics with data-driven reformulation
FMCG brands

FMCG & packaged food brands

Bring scientific credibility to your packaging, e-commerce listings and trade marketing. Generate per-SKU nutrition profiles, health scores and consumer-friendly copy that holds up under regulatory and retailer scrutiny.

The challenge

  • Long, expensive nutrition analysis cycles for each new SKU
  • Keeping packaging and online listings consistent and compliant
  • Standing out on shelf with credible, transparent claims

What you get

  • Per-SKU nutrition profiles
    Generate full nutritional and ingredient profiles for every product line, ready for back-of-pack and listings.
  • Health & quality scoring
    Quantify and benchmark your product against category norms with a transparent scoring methodology.
  • Regulatory-aware labelling
    Outputs aligned with UK FIR, FSA HFSS and allergen requirements — flagged before they go to print.
  • Retail-ready assets
    Marketing copy, listing descriptions and social posts generated from the same verified data layer.

Outcomes

  • Shorten time from formulation to shelf
  • Reduce reliance on external labs and agencies
  • Defend claims with a clear, auditable data trail
Wellness brands

Wellness & meal-plan brands

Build customer trust with transparent, science-backed claims. Feelthefood.ai is grounded in real nutrition science — not pattern-matching alone — so every macro, micronutrient and lifestyle tag is defensible.

The challenge

  • Customers demand evidence behind every health claim
  • Personalisation at scale across diets and lifestyles
  • Differentiating in a noisy, claim-heavy market

What you get

  • Macro & micronutrient breakdowns
    Full nutritional decomposition for every recipe, plan and SKU — not just calories.
  • Dietary & lifestyle tagging
    Automatic tagging for vegan, keto, gluten-free, low-FODMAP, high-protein and more.
  • Nutritionist-verified models
    Underlying models reviewed by qualified UK nutrition professionals.
  • Audit-ready data trail
    Every claim links back to the ingredient and source data behind it.

Outcomes

  • Convert sceptical, health-conscious buyers
  • Personalise plans without manual nutritionist hours
  • Stand behind every claim with verifiable data

Not sure which fits?
Let's walk through your menu.

Helping UK food businesses create smarter menus, better marketing and compliant nutrition with AI. Built in Manchester.

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