Why we exist
Nutrition science,
with AI on its side.
Feelthefood AI was founded by a nutrition professional with the goal of making nutrition technology simple and affordable for UK food businesses.
— built to help wellness brands, cloud kitchens, restaurants and FMCG businesses make smarter, data-driven and nutrition-led decisions across the entire food value chain.
Multi-brand dashboard
Manage all your brands in one place, saving time and reducing manual work.
Aggregator exports
One-click sync to Deliveroo, UberEats and Just Eat — including images, descriptions and modifiers.
Sales × nutrition insights
See which dishes drive revenue, which drive health scores, and which do both.
Reformulation simulator
Model ingredient swaps against margin, calories and customer demand before rolling out.
Experience food
Independent restaurants & hospitality SMEs
Replace fragmented agencies, freelance copywriters and spreadsheet-based nutrition workflows with one platform that turns your menu into marketing, compliance and customer trust — instantly.
- Education
MSc Human Nutrition, Manchester Met - Based in
Manchester, United Kingdom - Expertise
Nutrition science · Food regulation · AI strategy
What we believe.
Transparency builds trust.
Every nutrition value can be traced back to the recipe and ingredients used
Nutrition belongs in the stack.
Marketing, menu design and compliance shouldn’t live in separate tools. Integrate them — or fall behind.
Science before automation.
AI is only as ethical as the expertise behind it. Ours starts with a nutritionist, not a model.
Built for SMEs.
Hospitality SMEs run the UK food scene. They deserve enterprise-grade tools at SME prices.